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Left to right: Libby
Hall, Holli Coleman, Liz Underwood and Melissa Hillebrenner
have started their advertising careers early thanks to
Nokia and the Missouri School of Journalism.
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Ad
Whiz Kids
The work of Holli Coleman, Libby Hall,
Liz Underwood, and Melissa Hillebrenner was recently shown in
households across the nation — something the advertising
students expected to happen soon in their careers, but not before
graduating from college. Through a unique program by Nokia,
the students wrote, directed and produced 30-second television
spots that are airing on Fox and cable networks such as MTV
and Cartoon Network.
The opportunity for the project came in
a broadcast advertising class taught by adjunct professor Jack
Smith, AB ’62, who once served as group president and
deputy chief creative officer for Leo Burnett, Inc., a renowned
ad agency based in Chicago. Students paired up to create a commercial
for the new Nokia 3650 camera phone in a Nokia-developed advertising
program, The New U.
The four students, who worked in pairs,
won the class competition, and were shocked to learn that their
commercials would be produced and used on-air. The group was
flown to Dallas to serve as art directors for the shoot, which
took place during the last week of March.
“The entire project with Nokia has
been absolutely amazing,” Coleman said. “Working
with a globally recognized client and developing concepts for
a national ad campaign, all as a college student, is a once
in a lifetime opportunity.”
Hall and Coleman’s advertisement
centers around a young man too embarrassed to tell his girlfriend
he loves her in front of his friends, so he writes “I
love you,” in ketchup on a fast-food wrapper and takes
a picture of it.
Hillebrenner and Underwood’s advertisement
features a young woman studying in the library who asks her
friend to watch her boyfriend while he’s out a bar. He
meets a new girl and the friend sends a picture to the girlfriend
on her camera phone.
“This was completely unexpected but
amazing,” Underwood said. “Nokia has given Mizzou
journalism students the chance of a lifetime and the opportunity
to experience unparalleled real-life experience.”
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Copyright © 2007 — Curators of the University of Missouri
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Last Update:
November 15, 2007
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