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Blue Mizzou Commercial
Mizzou fans of all ages came together to
help the University of Missouri-Columbia create a television
commercial that started airing in St. Louis and Kansas City
on Sept. 22. The commercial, which is part of MU’s “For
All We Call Mizzou” comprehensive campaign kickoff, portrays
a family of Tiger fanatics whose love for Mizzou is shown in
everything they do.
Writer and video producer Kevin Worley,
BJ ’88, developed the commercial concept, which focuses
on what he calls an “absurdly loyal” family of MU
fans.
“I wanted to demonstrate that there
is a common bond among MU grads, faculty, staff and friends
of the University,” says Worley, who owns Fountain City
Communications. “And that bond is our affection and our
passion for Ol’ Mizzou.”
In July while producing the spot in Liberty,
Mo., Worley and University officials found plenty of affection
and passion for the black and gold in the town of 26,000 just
a few miles northeast of Kansas City.
Administrators and staff at Liberty
Public Schools provided locations inside Liberty High School
and at the school’s practice football field, in addition
to supplying a school bus for the shoot.
Liberty Superintendent Scott Taveau, EdD
’89, allowed his home to serve as the house depicted in
the TV spot. Taveau’s neighbors didn’t seem to mind
the commotion caused by Truman the Tiger, the Golden Girls,
MU cheerleaders, and other cast and crew: A majority of them
either attended MU, or have children who did so.
“It was great to see the support Mizzou
has in the Kansas City area, said Marc Long, BA ’91, manager
of MU’s University
Affairs office, the commercial’s executive producer.
“Everyone we met in Liberty had a connection to MU, and
the leadership of the Kansas City Film Commission even came
out for the shoot.”
While the sight of having a Mizzou commercial
produced in their community attracted the attention of some
Liberty residents, the appearance of MU quarterback Brad
Smith certainly added an element of celebrity. Among the
most excited spectators, perhaps, were members of the Liberty
Jays and the Kearney Bulldogs, two Pop Warner football teams
who took the field with Smith as part of the commercial.
“There he is!” whispered one
young football player, as Smith approached the set on the practice
field.
Smith’s role in the commercial is
to throw a pass to “Billy,” a young Mizzou fan whose
world seems to revolve around everything black and gold. And,
for actor Carson Teague, a fifth-grader from Kansas City, the
role wasn’t too far from real life for his family.
“My mom and my dad both went to MU,”
Teague explains. “We’re definitely MU fans.”
Chris Teague, BJ ’86, and Darlene Teague, BS Ed ’86,
are Carson’s parents.
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Copyright © 2007 — Curators of the University of Missouri
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Published by the Mizzou Alumni Association
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Last Update:
November 15, 2007
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